Google Assistant Actions up 2.5x in 2018 to reach 4,253 in the US
In addition to competing for smart speaker market share, Google and Amazon are also competing for developer mindshare in the voice app ecosystem. On this front, Amazon has soared ahead — the number of available voice skills for Alexa devices has grown to top 80,000 the company recently announced. According to a new third-party analysis from Voicebot, Google is trailing that by a wide margin with its own voice apps, called Google Assistant Actions, which total 4,253 in the U.S. as of January 2019.
For comparison, 56,750 of Amazon Alexa’s total 80,000 skills are offered in the U.S.
The report notes that the number of Google Assistant Actions have grown 2.5 times over the past year — which is slightly faster growth than seen on Amazon Alexa, whose skill count grew 2.2 times during the same period. But the total is a much smaller number, so growth percentages may not be as relevant here.
In January 2018, there were 1,719 total Google Assistant Actions in the U.S., the report said. In 2017, the number was in the low hundreds in the beginning of the year, and reached 724 by October 2017.
Voicebot also examined which categories of voice apps were popular on Google Assistant platforms.
It found that three of the 18 categories accounted for more than one-third of all Google Assistant Actions: Education & Reference; Games & Fun; and Kids & Family.
The Education category topped the list with more than 15 percent of all Actions, while Games & Fun was 11.07 percent and Kids & Family was 9.29 percent.
Local and Weather were the least popular.
On Alexa, the top categories differ slightly. Though Games & Fun is popular on Google, its Alexa equivalent — Games & Trivia — is the No. 1 most popular category, accounting for 21 percent of all skills. Education was second most popular at around 14 percent.
It’s interesting that these two top drivers for voice apps are reversed on the two platforms.
That could indicate that Alexa is seen to be the more “fun” platform, or one that’s more oriented toward use by families and gaming. Amazon certainly became aware of the trend toward voice gaming, and fanned the flames by making games the first category it paid developers to work on by way of direct payments. That likely encouraged more developers to enter the space, and subsequently helped boost the number of games — and types of gaming experiences — available for Alexa.
Voicebot’s report rightly raises the question as to whether or not the raw skill count even matters, though.
After all, many of the Alexa skills offered today are of low quality, or more experimental attempts from developers testing out the platform. Others are just fairly basic — the voice app equivalent of third-party flashlight apps for iPhone before Apple built that feature into iOS. For example, there now are a handful of skills that turn on the light on Echo speakers so you can have a nightlight by way of the speaker’s blue ring.
But even if these early efforts sometimes fall short, it does matter that Alexa is the platform developers are thinking about, as it’s an indication of platform commitment and an investment on developers’ part. Google, on the other hand, is powering a lot of its Assistant’s capabilities itself, leaning heavily on its Knowledge Base to answer users’ questions, while also leveraging its ability to integrate with Google’s larger suite of apps and services, as well as its other platforms, like Android.
In time, Google Assistant may challenge Alexa further by capitalizing on geographic expansions, but for the time being, Alexa is ahead on smart speakers as well as, it now seems, on content.