Apple Business Chat drives in-seat drink ordering at Quicken Loans Arena in Cleveland
With LeBron James hundreds of miles west plying his trade for the Los Angeles Lakers these days, Cleveland Cavalier fans haven’t had a lot to cheer about this season — but Aramark (the stadium food and beverage vendor) and the Cavs have teamed up with Apple Business Chat to let fans order drinks right from their seats.
It’s a nifty system, first introduced to Phillies fans last summer. In this iteration, Cleveland fans can access a menu, order drinks and get them delivered directly to their seats using iMessage on their iPhones.
You start by opening the Camera app and scanning the QR code on your seat back. That brings up a prompt in Messages to “Hit send to start your order.” From there, you can interact with the order bot to order your beverages. To make it easier, you access a menu and make your selections.
When you’re finished, the bot prompts you for your seat number. You pay for your order with Apple Pay, and the beverages will be delivered directly to you without having to miss any of the game action.
It’s not clear how long you have to wait for the drinks to be delivered, but it beats standing in long lines and brings an entirely digital ordering process to fans. Kevin Kearney, district manager for Aramark’s Sports and Entertainment division, sees this as a way to integrate the mobile experience into the fan experience at the game in a highly accessible way.
“The integration of Apple Business Chat with the ordering process is not only fan-friendly and easily accessible, it’s reflective of fans’ changing expectations and behaviors and we’re looking forward to Cavs and Monsters (Cleveland’s AHL affiliate) fans giving it a try,” Kearney said in a statement.
The program is being piloted for the remainder of the season as the teams and Aramark see how the process works and how fans like using it. It may not take away the sting of LeBron leaving town, but it is a convenient way to get drinks while taking in a game.